Attitude and behavior relationship
The attitude depends on three features such as cognitive, affective, and behavioral patterns, which are known as the ABCs. Quite habitually, individual thoughts are connected in their minds, and consequently, attitudes turn out to be multifaceted and intricate. Attitudes are found to be stronger once there is alignment in the ABCs of effectiveness, behavior, and cognition. Communal psychologists are chiefly concerned with the behavioral characteristic of attitudes; it is usual that the ABCs of the attitudes are at least slightly constant and behavior inclines to follow from the effects and cognition.
The norm of attitude consistency, therefore, aids in the prediction that one’s attitude favorably guides behavior. However, other factors apart from attitude even affect the decision to act. The theory of planned behavior, given by Martin Fishbein and Izek, summaries three main components found to be affecting the attitude-behavior relationship, which is as follows:
The attitude forwarding to the behavior (the resilient the better),
Subjective norms (the care of one’s values),
Perceived behavioral control (the level to which an individual has confidence that they can truly perform the behavior).
The three aspects equally predict the purpose to achieve the behavior, resulting in the prediction of one’s actual behavior. This theory has developed into an enormously prominent model for envisaging human social behavior. A current analysis of two hundred and six articles establishes that it is particularly operational at visualizing physical activities and dietary behaviors.
The investigations have even revealed that attitudes predict behaviors precisely in definite situations and for certain individuals. It involves the following leads:
When the attitude and the behavior are occurring simultaneously in similar social circumstances
When equivalent modules of the attitude (any of effect or cognition) are available once the attitude is evaluated and once the behavior is executed
When the attitude is calculated at a definite, instead of at a broad level
Intended for low self-monitors
The degree of the match amongst the social circumstances where the attitude is conveyed, and the behavior is involved is significant; there is a bigger attitude-behavior association once the social circumstances match.
Attitude behavior consistency
Consistency is one of the basic assumptions concerning the relationship between attitudes and conduct. The recent cognitive availability of the fundamental affective and cognitive constituents of the attitude has a trivial significance on attitude-behavior consistency. For instance, if one assesses the attitude in a circumstance where individuals are thinking chiefly about the attitude entity in cognitive relations, and nevertheless the behavior is executed in a condition where the affective constituents of the attitude are highly available, then a weaker attitude-behavior relationship develops.
High self-monitors are the ones tending to try to merge in the social circumstances for being liked. However, low self-monitors are the ones that are opposite to it. Since those who let the social circumstances affect the behaviors, the association amongst attitudes and behavior is weak for high self-monitors compared to low self-monitors.
Reliability is one of the most fundamental premises concerning the relationship between both attitudes and behavior. This indicates that humans anticipate an individual’s behavior to be consistent with their attitudes regularly, and it is known as the consistency principle. The consistency principle expresses the belief that humans are reasonable and try to behave logically at all times and that an individual’s behavior should match their mindset which is a sound idea; indeed, humans often do not follow it, sometimes acting irrationally, such as smoking cigarettes especially recognizing that smoking affects lung cancer and heart disease. On the other hand, an attitude will be unimportant if it has no bearing on their lives. Effectively based attitudes are more strongly rooted and have a greater influence on behavior than indirect, based attitudes (for example, through hear-talk, reading, or watching television).
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