Social media is just a communication technology that makes it easier for the users to connect irrespective of their location. It allows people to share their likes and dislikes. That makes it easier for the users to share their hobbies and thoughts on various TV shows. Social media has influenced and altered the perception of viewers towards TV shows. It has changed the content, delivery, and themes of TV shows. The comments of viewers on social media are sincerely considered by the producers and directors of TV shows. The vast demographic dividend has become dynamic with the technological revolution which has changed the outlook of the viewers. Earlier television was the only medium besides radio that shared one-directional information with the public. However, the invention of the internet has created multiple channels for entertainment and information broadcasting. Now, people use the internet to search for any information and web-based application for entertainment. the internet and social media have replaced TV shows as a medium of entertainment. However, television show makers have also advanced their ideologies and approach to structure and present their content. Now, directors and producers use social media to interact with the viewers to know their feedback about the shows. They even seek an opinion from the audience to know what do they wish want to watch in the future. For example, TV show producers are adopting back-channels of Twitter to gather the opinion of the audience and views related to the on-aired shows.
Benefits of Social Media for Television Shows
Social media is no less than a drug because its use makes the user addicted. Social media is a highly sophisticated model of communication technology that adapts itself according to the demand and trend of the market. The social media platforms, such as Facebook and Twitter use artificial intelligence,and Internet of Things technologies to predict the response and track the behavior of users. The interactive, engaging, and dynamism of social media make it more interesting and addictive. Using algorithms, social media tracks the response of viewers and recognizes the digital presence of users to predict their behavior. Using these positive and influencing aspects of social media, the producers and directors of TV shows formulate their content and marketing strategies to attract more viewers and retain the existing audience. This is how social media acts as a marketing channel for TV shows. Both social media and TV shows have weaknesses, but they both fill in each other’s gaps for attracting users and increasing profits. Social media is the best mode of word-of-mouth advertising that reaches the world within a fraction of time.
Impact of Social Media on Television Shows
Social media is not a boon or bane in itself, but its use determines whether it is beneficial or harmful. People are free to share their logical or critical, illogical views regarding a TV show or series. Any tweet, share, or like on social media platforms could easily increase or decrease the reach of TV shows. For example, if social media users write positive comments on a comedy show and tag the characters on Instagram or Facebook then it will increase the viewership of the show. While if users criticize a TV show in which the show host discriminates against a particular gender, then the TRP (Television Rating Point) of that show could decrease substantially. The society could boycott the show and appeal on social media platforms to abstain from watching such discriminating content. Thus, in today’s digitized world social media and TV shows are complementary to each other.
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