Strategies for Creating Customer Relationships with Marketing
Four Pâ€™s of marketing â€“
These four strategies are basic strategies for effective marketing. To build customer relationships, customer satisfaction in terms of products is extremely important. It is the only way to maintain the relation, with good quality product, with price within customerâ€™s preference, making product available locally and widely in the market to widen the customer base, and promotion of it by keeping in mind the customer needs plus information they need. For building effective customer relationships, the product is first step, it should satisfy most of the consumer preferences.
Smooth and effective service delivery: This can be taken as a success mantra of building sustaining customer relationships. Earlier, the relation of customer and seller ended after customer bought the product. But this is not the case since last 2-3 decades. Customers demand smoother service delivery. In fact, the companies with wider dealer base, services like 24X7 customer care, servicing apps, on call arrival, maintaining communication friendly and co-operative, building simpler process, and others shows greater tendency towards maintaining good relationships. This has become a necessity due to stiff competition in nearly every market.
For example, when one needs some help as a customer, he or she often calls customer care. Many times, one experiences that we have to go through a complex procedure by pressing numbers. This procedure annoys many consumers and they demand smoother process through chats. Hence, nowadays chat bots are popular based on modern technology of Artificial Intelligence (AI). Therefore, such strategies can always be used as a marketing strategy to strengthen the relation.
How to Build Effective Customer Relationships?
The following of some basic principles is important to build customer relationships through marketing.
Understanding the nature of markets, what are its needs, ability to buy and desire to purchase of the people.
Identifying four elements of marketing mix, by using differentiated approach with diversified marketing mix, rather than single strategy of promotion.
Assessment of marketing environment, on the basis of economic, sociocultural, political, competitive, laws and regulatory forces, and technology forces.
Dividing marketing plans as per targeting customer base; for example, short-medium-long term plans.
Measurement of current market trends and future forecasting of customers preference and demand.
Conducting market surveys with minimal customer interaction.
Considering influencers of buying process like situational or psychological influences, and social influences.
Finally, the four principles to define the customer culture are care, reward, communication, and consistency for making the customers satisfied.
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