Within the global supply chain, there is enough transparency and pocket-friendliness in terms of goods and price. However,, within the territorial market and domestic industry, the condition is not at all good. Due to the outbreak of Covid 19 and political oscillation and unethical practices within such markets customer supply chain management (SCM) is unable to function properly. However, the marketing experts to bring back the desirable scenario apply strategies. To ensure that the customer supply chain is working properly, a business entity must take the initiative to update its existing business plan and bring a new one to satisfy the necessity of consumers.
Another strategy should include innovation in manufacturing products. With rapid global expansion, buyers are now habituated to touch new products almost every day. A business entity must remember that SCM (Supply-Chain Management) contains two basic characteristics: customer-centricity, and being responsible for the completion of upward and downward flows. While consumers are at the prime focus of the supply chain, satisfactory service is the ultimate requirement. Therefore, a business entity must take care of the order system’s integrity and bring authenticity by introducing bar codes while accepting orders.
Strategies of Supply-Chain Management
Supply Chain Management strongly focuses on customer service. However, apart from customer service, the supply chain also works to circulate products to wholesalers as well as retailers. Large manufacturers used to supply their products to those small-scale businessmen for selling them. Hence, it is not difficult to understand that both customer service and reselling service are entangled with the supply chain. Therefore, it is very important to introduce new strategies to attract new consumers as well as sellers.
Redesigning plan and updating system: One of the most important tactics to make the entire SCM plan more attractive is to redesign the existing plan. Only then will the resellers get interested in supplying the company’s products, and even consumers will get interested. It is important to redesign the plan within an interval because of introducing up-gradation within the system.
Innovation of the product: With the rapid expansion of the global market nowadays, people have developed the habit of getting in touch with new innovative products. Hence, where buyers are at the prime focus, a lack of innovation can slow down the velocity of the supply chain. Innovative products can bring huge changes to the company’s supply chain as more vendors and buyers will be attracted to the goods.
Characteristics of Supply-Chain Management
Customer SCM majorly depends upon the circulation of products among the buyers. The main two characteristics of SCM are:
Customer centricity: The main focus of SCM is to offer goods at a low price and with ultimate satisfaction. This goal of SCM will remain till the last consumer of the supply chain is served. Therefore, a strong focus is applied on proper quantity, appropriate price, good quality, and fast delivery at the perfect location.
Responsibility of different flows: Apart from customer centricity, a manufacturer must ensure that the supply chain must work properly in both upward and downward flow. While the downward flow denotes the circulation of products from retailers to buyers, the upward one denotes the return of products from consumers to sellers. Both are important as the circulation and return of product play a primary role in constructing a flawless supply chain.
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