Thus, it is required to maintain effective inventory management and supply chain operations in the firm which works closely in IKEA to make it a successful firm. The firm makes sure that the production costs remain the lowest. Distribution costs and greater quality are encouraged by IKEA with minimal production costs of furniture.
The firm must maintain effective supply chain management that can promote sustainable relationships with the organizationâ€™s stakeholders. IKEA is famous for establishing effective relationships with the stakeholders as the firms believe in effective communication to foster successful relationships with the suppliers.
Digital Marketing Strategies Followed by IKEA
IKEA has followed distinguished digital marketing strategies to promote organizational efficiency. Organizational success is based on effective marketing strategies. Some of the common digital strategies of the firm are as follows:
Use social media channels effectively: IKEA uses social media channels effectively by attracting customers with effective pictures of the furniture. Regular interaction with the customers helps in connecting the business with the customers. It promotes the brand value and makes it imperative for the customers.
Augmented reality: IKEA supports the latest technology in the organization with computer-generated pictures that effectively to attract more customers. Online catalogs are also visible through the new technology through social media platforms.
Virtual Reality: This is a new technology that allows a virtual experience to customers. It showcases an unforgettable journey with loyal customers.
Successful Marketing Campaigns of IKEA
IKEA uses different marketing campaigns to attract customers. These marketing campaigns differ from the home designing options and provides a personal touch to the customers with better engagement. One of the most successful campaigns of IKEA was “book book”, which provided an experiential marketing promotion to refresh the audienceâ€™s memory. It is mainly focused on the old, printed catalogue of IKEA and published on YouTube.
Distribution Strategy of IKEA
IKEA has been working for 70 years, and it is now identified among the popular brands of the nations. The firmâ€™s supply chain process and back-end operations are managed smoothly by the management to attain a valuable. The organization maintains logistics to distribute the materials appropriately and integrate effectively.
The low-priced home furniture is mainly encouraged by IKEA that can promote effective strategic understanding. The organization highly considers the time-based approach to promote efficiency and minimize the costs of the firm. It also promotes greater customer service opportunities to encourage higher customer values.
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