Business organizations manufacture products to sell them to their customers. These companies market their products efficiently to earn higher revenue and grab a higher market share. Organizations which are not involved in marketing activities often find it difficult to clear their inventory of stocks. Hence, marketing is the essence for manufacturing organizations without which they would not achieve their full potential in production and sales. Efficient marketing helps to maintain its reputation, engages its customers, makes them aware of the latest developments, and augments its sales.
With the advent of technology, the focus has now largely shifted towards electronic marketing from traditional marketing that uses several marketing channels such as social media sites, blogs, websites, video marketing, and email marketing to communicate with the customers. However, it is marred by several challenges with legal and ethical issues affecting the most.
Tracking of Web Activities It is common for E-marketing companies to engage themselves in user tracking. They can track the usersâ€™ online activities anonymously, to determine and understand their behavior and preferences. This could be easily done using cookies as well as specialized software. However, the users of the World Wide Web can prevent themselves from such activities using cookieâ€™s cutter , spam butcher, spyware, etc.
Friendly Advertising To promote the products and services of any client organization, marketing companies must make sure that their advertising content in no way hampers or hurts the religious beliefs, sentiments of a particular class, or ethnicity of certain individuals. A negligent organization might get into ethical controversies leading to damage of the brand and the reputation of the client organization.
Respect The Userâ€™s Privacy Organizations involved in digital marketing must ensure that they are not stealing or using the personal and private data related to the World Wide Web users. Extracting personal data through mining the social media sites and preparing advertisement campaigns violates ethical and legal provisions.
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