Possessing a trademark can be extremely important and play a crucial role for a small business. A few of such positives are listed below:
Even if the business is small, the business owner must consider getting a trademark and registering it. It’s important, as trademark litigation can be expensive and complex and require time, effort, and adequate resources.
It helps gain brand recognition for a business.
A complex and strict design can prevent a trademark logo from getting duplicated.
Trademark logo or symbol becomes a foundation and representation of a business.
Registration and complexity prevent the trademark from getting imitated by other businesses/competitors.
It offers great protection against reputation damage because of those who try to copy the mark and take advantage of established goodwill.
Steps for Registration
Following are the steps which are required to be followed for getting a business name registered:
Primarily, the federal database needs to be searched to ensure that the name hasn’t already been protected as a trademark.
The search database is known as a TESS or USPTO’s Trademark Electronic Search System. Same or similar names should be searched here.
Registration can be denied if the name is the same or similar to the already protected trademark.
After search clearance, a trademark application is required to be prepared. It contains the applicant’s name, address, citizenship, legal entity, desired mark’s drawing, mark description in detail, etc.
After application completion, there are two ways for filing the same, i.e., TEAS Plus and TEAS Standard. TEAS Plus has a lower rejection rate, is less expensive way, and is more structured.
After application submission, the applicant receives a confirmation receipt from USPTO and a serial number to check the application status in the trademark status and document retrieval portal.
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