Relationship marketing strategy primarily focuses on building long-term relationships with the customer. There is a requirement of heavy investments and hard efforts for giving the customer a good experience. Transactional marketing focuses on point of sale transactions. It is quite opposite of relationship marketing. Transactional marketing focuses mainly on getting new sales. It does not put a lot of effort into creating a good customer experience. Transactional marketing helps in encouraging new products but does not focus on acquiring new customers, which is a major drawback. Transactional marketing is a traditional approach. A company must satisfy its customers with great services and products and must keep improving as per the need of the customer, but if a company fails to do so, then it can be said that the brand has failed to satisfy the customerâ€™s needs.
Some companies use both transactional marketing as well as relationship marketing approach.
Benefits and Challenges of Relationship Marketing:
Some of the key benefits of relationship marketing are listed below:
A long-term relationship with the customers: A long-term customer relationship directly proves the loyalty of the customer toward the company. If all the requirements and need of a customer are satisfied by the company, then these customers tend to stick with the same brand for a long period.
Increasing the customer base: When the customers are satisfied, the brand will have a positive response in the market. If the customer is pleased with a product or service, they will certainly recommend it to their family and friends and put a positive word regarding the brand. Eventually, this would contribute to the company’s sales and increase the customer base.
Customer retention: If there is a good relationship established between a company and a customer, then a small increase in the price of the product would not affect the need of the customer. Hence, a company can have fixed customers for a very long period if a proper and healthy relationship is built with the customers.
Competitive advantage: By giving customers appropriate services and by maintaining a healthy relationship with them, a company provides something better than the other companies. Due to this reason, customers will get attracted to one company which is providing better services than the companies which are not providing it. Hence, a company will get a better advantage than its rival companies, which will lead to great profits.
Challenges faced in relationship marketing are as follows:
It can prove to be expensive, as it will take some time to develop a proper relationship with a customer. Hence, this method is expensive and time-consuming.
Some customers can spread negative information, which will require some time for reversing those effects.
There can be a problem with new customers, as there is a chance that they might get ignored or they may get overlooked.
Relationship Marketing Strategies:
The strategies which can be implemented for establishing a good relationship with the client are mentioned below:
Focus on the customer: The main lookout should always be to know what the customer wants and how to deliver it. A proper and balanced focus should be given to the quality of products as well as the relationship with the customers should be maintained. It is important to listen to their concerns and needs to make better improvements in the quality of products, availability of products, and other necessary need of customers.
Staying connected with the customers: Nowadays, with the help of the internet, it is very easy to stay connected with customers. It is important to know the online platforms where the customers are spending more time. Communication and targeting should be made around those platforms ensuring the customer gets a timely update of any new launch or details regarding the company.
Customer loyalty programs: Companies conduct loyalty and referral programs to ensure customers come back and purchase again from them. These loyalty programs are very essential in building a relationship with customers. If a customer receives a reward in cash or in points, then the customer receives satisfaction and provides positive word of mouth to its friends and family members.
Collect customer feedback: It is important to know what the customer thinks about the products and services; therefore, feedback must be collected on time. Customers share their feedback on e-mail in the form of reviews and on social media in the form of comments by tagging the brand. Reviews and feedback help the company to understand if there are any changes needed or if the customer is completely happy with the product. It also gives them scope for improvement.
Addressing the concerns through a team of customer service: There must be the use of toll-free numbers, which should be provided to customers. Because of this toll-free number, a customer can clear his query regarding warranty issues, the problem with a product, etc. If these toll-free numbers are attended promptly and manned by people who have great communication skills, then it can enhance the satisfaction level of a customer. The customer service process should be smooth, making it easy for the customer to connect with the brand whenever needed. It is also necessary to address customer concerns timely.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!