Population Demographics: Population factors in social surroundings such as gender, race, occupation, density, size, and location of the population affect the marketing efforts of companies. For example, declining in birth rate has an obvious effect on the selling of infant and baby products in a particular region.
Environment Awareness: Consumers are conscious of environmental protection, and they positively react to products that raise the level of customersâ€™ awareness in the market and are more interested in purchasing products that produce goods by taking care of the environment.
The Shift in Gender Roles: With the change in the role of male-female towards their families, their buying behavior is also significantly changed because females are also taking primary responsibilities in child care and homemaking activities that affect their purchasing needs and decisions.
Importance of Social Surroundings in the Market
Social surrounding affects the actions and behaviors of customers in the market and if a company studies these social conditions in a proper way it can capture more and more customers in the market.
Social surrounding positively affects the perceptions of the target audience due to that it is possible for the companies to change the minds of customers to buy a particular commodity that has a positive effect on the environment and society.
These surroundings can protect the values, beliefs, and unique lifestyles of customers in a specific region without any harmful effect on their culture and environment because there is a chance of failure if companies operate against the social norms of customers.
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