The international [US Based] clothing company

1. Suppose you have been hired by an international [US Based] clothing company in one of their newly Pakistan based SBU region. The company has decided to adopt a core digital marketing strategy to sell its unique products. As a regional marketing manager, based on the core strategy, how would you identify the needs, wants, and demands of local customers; who helps the new US company to effectively sell its products in Pakistan? [Provide headings and then explain your answer precisely in, with a clear example (max 20 words) of this clothing company]. (5 Marks) (CLO 1 3 4) 2. While the clothing company successfully started operations in Pakistan with many official stores, one day you received an email from one of its valued customers complaining about one of company’s store based in Islamabad. Her concerns were: “I visited a store; it does not appear to belong to an international company. The shelves were broken, the display was damaged, and the structure obsolete. Be honest, I was really surprised and not impressed”. How would you respond to this customer for feedback and act as a regional marketing manager? What actions would you take internally? [Firstly explain, what would be your respond to the customer (max 30 words), and then what actions would you take internally (by giving a title of the problem), and actions must be in 3 steps max]. (5 Marks) (CLO 2 3 4) Your Respond to the customer complaint (30 Words Mas) Title (Problem) Actions to resolve the problem (3 Steps-10 words each) : 21 Page 3. After 5 years of cultural difficulties and obstacles, this international [US] clothing company has finally sustained in the Pakistani market. The CEO, Mr. Jonathan Scott, based at the US headquarters, decided to come to Pakistan and visit the SBU operating in the country. He was very pleased with the strategies you adopted and implemented which help maintain an interational brand in the conservative Pakistani market. Based on your performance as regional marketing manager, he wanted to see you personally and discuss further planning strategies for the future. Unfortunately, you read his email today and he’s coming to see you the next day. In this short period of time, you need to make a presentation and highlight future business opportunities other than the existing clothing product line. On the day of the meeting, what would you discuss with him regarding strategic planning to identify opportunities in Pakistan and how could you achieve them? [The response to the discussion should be less than 20 words, then identify the relevant opportunity (ONLY 1), explain with an example of 3 bullet points how to achieve it] 65 Marks) (CLO 256) Response to the discussion (20 Words) List Relevant Opportunity (ONLY 1) Example, how to achieve this opportunity) based on the existing company scenario (3 points-10 words each) 4. After a successful meeting with Mr. Scott, CEO, you now have the task of working on a new project that helps expand the company into other business areas. As the existing is related to a clothing industry, but according to the meeting, it was expected that the company will enter an auto industry and that’s why you need to change your sales strategy. Mr. Scott advised you to rely on brick and mortar or e-commerce 3 Page methods of selling, but he is unsure of the societal and cultural buying behaviours that exist in Pakistan. As Regional Marketing Manager, what sales strategy would you adopt for the new auto industry as suggested by Mr. Scott and why? [Firstly explain, which strategy would you go for (ONLY 1), and then provide justification why you have chosen it based on the automotive industry and country environment] ( Marks) (CLO 45) Which strategy is suitable (ONLY 1)? Justification of choosing the above strategy (Max 3 points-10 words each) 5. As US company is entering a new auto industry, and really has no idea where to start, but according to the CEO. you absolutely have to start a new business other than clothing. As a Regional Marketing Manager, you have researched a lot and found internal and external opportunities through which you can collaborate with other established auto companies that can help you start your new auto business by making a mutual deal. Now your responsibility is to highlight only that specific opportunity and discuss it with Mr. Scott. But he is seriously not interested in transferring ownership of his existing business to the auto company already established in the Pakistani market. Which mutual collaboration opportunity would you recommend to Mr. Scott and why? [First, ONLY highlight the name of the collaboration opportunity, then discuss why it is beneficial to the business by giving a specific and valid example related to the business environment] (5 Marks) (CLO 156) Colaboration Opportunity (ONLY 1) Why beneficial, give a precise example of 20 words.

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