The World’s Most Important Emerging Markets

CASE Burger King® In 2016 Burger King Worldwide referred to hereafter as Burger King was the world’s largest flame-broiled fast-food hamburger chain. Figure 13.1 shows Burger King’s four geographic divisions in terms of the number of restaurants and amount of sales. The chapter’s opening photo shows a Burger King in Tokyo, Japan A BIT OF HISTORY Starting out as Insta-Burger King in 1954, the company grew to five restaurants in the next five years. In 1959, with its name shortened to Burger King, it began domestic franchising. Beginning in the early 1960s the company expanded internationally to the Bahamas and Puerto Rico Then it entered Europe, Asia, and Latin America in the 1970s. Since 1967, Burger King has at times been publicly owned, a divi- sion of other companies, a holding company owned by private equity firms, and a privately owned company. In fact, over a 20-year period it had seven different parents and corporate structures. The years of transformed ownership caused changes in its emphasis, and its inter- ests have sometimes been secondary to those of its parent company Nevertheless, some of its international moves tumed out to be highly Successful, and a few did not. It entered and then retreated from opera tions in such countries as Colombia, France, Israel, Japan, and Oman. (It has reentered some of these.) Much of Burger King’s early interna- tional forays came about either because someone in another country approached it or because a corporate manager was familiar with a particular country and thought it would offer opportunities. Its retreats have occurred because of not receiving adequate payments and because of having entered markets too small to support the recta infrastructure, such as slaughterhouse and beef-grinding facilities Over time, Burger King has taken a more systematic approach toward restaurant expansion. It still sees substantial U.S.growth op portunities but considers it to be a more mature market than other countries.

In seeking new places to enter, Burger King looks most fa vorably at countries with large populations (especially young people, high consumption of beef, availability of capital to franchisees for growth, a safe pro-business environment, growth in shopping on ters, and availability of a potential franchisee with experience and resources. Recently its model has been to grant franchise rights by pairing a private equity firm with an experienced restaurant operator in a joint venture (JV). In some cases, Burger King has become the third party in the JV without committing capital toit Overall, Burger King has expanded abroad later than is primary rival, McDonald’s. On the one hand, later entry is a drawback in very small markets due to an inadequate number of suppliers, such as only one slaughterhouse whose owners may be willing to work with more than one customer. On the other hand, Its later entry into larger markets allows Burger King to benefit from earlier entrants creation of product demand and a supply infrastructure. In Latin America and the Caribbean, McDonald’s and Burger King compete in almost all countries and territories, with Burger King Currently lead- ing in the number of restaurants in about half of those markets. Burger King’s Latin America and Caribbean group has many sparsely populated countries (0.9. the Cayman Islands, Aruba, and Saint Lucia) in which Burger King developed a presence long before e FIGURE 13.1 Regional Emphasis of Burger King Based on data from 2015 Burger ng 10K Report the a g Percentage of restaurants for 2013 and the 2014 Percentage of sales APAC 10 LAC 12% a nada EMEA 29 Unse Stand Canada 589 EMEA 26 United States and Canada Europe, Middle East and Africa (EMEA Latin America and the Caribbean (LAO Asia Pacific APAC United States and Canada Europe, Middle East and Aria EMEA Latin America and the Caribbean LAO Asia Pacific CAPAC CHAPTER 1) Country Evelion and see South Africa T on in Miami, which Because so many native which delaved its start of tranchang w more abundantly populated countries such Africa. The reason is largely due to its headquarters loca such as China, Russia mlwhich is often called the capital of Latin America caso many people from that region go to or through Miami, the King reputations over there early on, which simplified and recognition and acceptance. Further Miami’s earness Menerica and the Caribbean enhances the ability of Burger cutives and franchises to visit each other doing so finding potential gaining brand record Latin America and t King’s erecutives and fra ENTERING COLOMBIA AND FRANCE Colombia and political turmoil By the 2008, the cities we hela doing so, finding potential franchisees with sufficient financial and restaurant capabilities was difficult particularly since the franchise concept was rather new to China. Some of its competitors, mainly Brands and McDonald’s, madeint venture are Investments and expanded with owned stores) In 2012 Burger King entered a three- partner to serve the Chinese market. One partner, the Carpesian Capital Group, is a global private equity company specializing in de- veloping country Investments. The other is the Korduglu family from Turkey, which is Burger King’s largest non-US. franchisee King entered Colombia in the early 1980s but departed because In 2010 Burger King entered Russia, an attractive country not bian royalty expatriation restrictions and prolonged economic only because of its large population and growth potential, but also al turmoil. By the time Burger King reentered the country in because of integration possibilities with operations in Eastern Europe Indeed, Burger King entered Slovenia in 2011 and now depends on the cities were safe for people to go out to eat, the peso was supplies from the Russian operation. In addition, concluding the families had disposable income to eat out and all the maior essentiality of finding the right franchisee, Burger King’s managers had large new shopping centers with food courts. Although spent over a year getting to know the eventual franchisee, who owns – were unevenly distributed, the richest 20 percent of the popula a chain of about 200 Russian coffee shops. Although the franchise on almost 9 million people, had a per capita expenditure in 2007 of has resulted in growth in Moscow and St Petersburg, the franchise US$17,000. In addition, Burger King was able to sign franchise formed a J with Russia’s VTB Capital in 2013 to gain resources pists with two well-established and experienced companies needed to expand outside those cities. In 2014 India became Burger King’s 100 operating country.

Don't use plagiarized sources. Get Your Custom Essay on
The World’s Most Important Emerging Markets
Just from $9/Page
Order Essay

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper