Consumer-generated marketing describes the companyâ€™s product or service through many consumer-engagement sources like videos, podcasts, blogs, social media sharing, articles, product reviews, etc. Any mobile application, smartphone, game, computer, ultrasound imaging machine, tablet, web-based system, etc., are digital media that requires technical skills, analytical skills, coordination skills, artistic skills, and product skills for building it.
For doing consumer-generated marketing companies primarily used digital media to engage with customers because today almost every person is using digital media. The content generated from consumers in this marketing is used to further advertise the product or service among a larger group of consumers. It is a way of persuading consumers through consumers. This kind of marketing is not generally seen and controlled easily, but it can engage with consumers about the product. A company joins those sites where consumers share their reviews and actively take part in the conversation. Companies acknowledge customer feedback, work on it, and build trust and transparency to make this kind of marketing successful
Following are the types of consumer-generated marketing;
Product reviews and feedbacks- In the online world, people are so vigilant that they continuously look for product ratings and feedbacks before buying a product. Thatâ€™s why companies made an effort to ask for product reviews and feedback on their website and apps.
Contests- Contests are the rising form of engaging with consumers by starting a campaign where consumers are asked to participate for exchanged benefits. For example, a beauty brand may ask its consumers to purchase the product and apply themselves, share some tips, and post a picture on social media to win the prize.
Social media sharing- As people get regular on social media, companies use it to engage with a larger audience. Companies use social media to market their product or service by posting about their product and building trust for it.
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