In practice, the marketing unit comprises two broad elements â€“ relationship building and delivery of the appropriate message at an appropriate time. Developing a relationship requires capturing contextual data. It requires an organization to memorize an individual and their experience. A consumerâ€™s journey involves interactions beyond transactions and campaigns. It is about enhancing a relationship through the correct touch points with messages that disperse the unexpected delight to the customer. The marketing unit involves the customer beyond their campaigns and looks for opportunities to create a magic moment for customers.
Advantages of Marketing Unit
The advantages of unit marketing are elaborated as follows:
a.) Increased Job Opportunities â€“ As a business acquires new customers based on professional services satisfying individual demands, businesses tend to employ new hires to manage the expanding operations.
b.) Societal Wellbeing â€“ As a business aims to prioritize the customer demands beyond the services it can offer by upgrading the operation and production functionalities, it results in the wellbeing of society as a whole.
c.) Enhanced Product Quality â€“ Understanding the individual customer wants to allow businesses to mold the products in the manufacturing process to meet the growing expectations, which results in increased product quality.
d.) Healthy Competition â€“ The customer demands and wants of different customers tend to vary. It allows multiple businesses irrespective of their size to thrive in the same marketing environment to cater to distinct customer needs/wants.
e.) Increased Customer Status â€“ The more a customer is happy with a business offering, the more is the buying tendency. Such customers get converted into loyal demographics in the long run.
f.) Optimizes Business and Societal Objectives â€“ The unified efforts of businesses to align their objectives with societal demands lead to a more satisfied and balanced society.
g.) Promising Marketing Career â€“ Formulating creative marketing strategies specific to individual customer demands is a promising way to have a long and successful marketing career.
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